Jimmy John’s new toasted sandwiches have arrived.
B-Ball Dad
We launched a delightfully unhinged new Jimmy John’s character, The Guy. Played by Adam Pally, he exists for one reason and one reason only: to make lunches suck less. Does he have daddy issues? Yes. Does he work for Jimmy John’s? We don’t know. But what we do know is he’s bringing the party back to to your mid-day meal, one lunch at a time.
Sad Sacks
If you’re going to feed your kids greasy cheap fast food, you’ll pay for it in other ways. They will probably grow to hate you. But luckily this is not going to happen. Not on The Guy’s watch.
Lunch Promotion
Fortunately there’s nothing in the rule book about bringing your bike into the office.
It’s time for an upgrade, professionally and culinarily speaking.
How did he even get in here? Who cares.






CDs: Sara Oakley & Melissa Wood
Art Director: Morgan Machlachlan
Copywriters: Ally Farrish, Marc Carusiello
Directed by: Eric Appel